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McDonald's To add facts on nutrition to packaging
That Double Quarter Pounder With Cheese? It has 730 calories. A Sausage Biscuit With Egg? It will use up 49 percent of an adult's daily recommended fat intake. That information and more will be on the packaging of most McDonald's food items starting next year, the company announced at a news conference in a Chicago restaurant Tuesday. The nutrition labeling, which is intended to be even easier to read than the labels on packaged foods, will tell customers how many calories, grams of fat, protein, carbohydrates and sodium are in each product and will include a chart showing the percentage of the government's recommended daily intakes. Such information is already available to consumers in brochures in McDonald's restaurants and on the company's Web site. But McDonald's executives said Tuesday that they had decided to make it more available and more accessible to customers. ''This format makes it easier to understand and to read our nutrition information,'' said Cathy Kapica, global director of nutrition at McDonald's. McDonald's said the new packaging would be in 20,000 of its 30,000 restaurants worldwide by the end of 2006. … ''If they have the information out there, easy to understand and in people's faces, then at that point the burden of responsibility switches to people protecting themselves,'' said Richard A. Daynard, associate dean at Northeastern University School of Law and head of its Obesity and Law Project at the Public Health Advocacy Institute. ''It's a very strong argument and one McDonald's hasn't had until now.''
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